Are you setting up your very first AI chatbot on your aesthetic medicine website? Here's how simple it is to avoid the common mistakes that others make.
The world of business is continually growing, but when it comes to communication channels, the AI chatbot is the fastest growing sector of all! In fact, the use of chatbots nearly doubled in a single year, from 2019 to 2020.
Some people might say that chatbots are the future, but based on these numbers, it might even be correct to say that chatbots are already the present. You have probably seen chatbots on any number of business websites.
Of course, you might have also had negative experiences with poorly designed chatbots. If you want a chatbot for your own business, then you will want to avoid these mistakes.
Read on to learn all about the most common mistakes when designing a box, and how can you avoid them!
Lack of Vision
The best chatbots are created with a strong vision. What exactly is the purpose of the chatbot? Some bots are designed to increase sales, while others are designed to simply provide information.
With the growing popularity of chatbots, some people are simply getting them to keep up with the latest trend. However, if you want your chatbot to actually have a positive effect on business, then it is important that you know what you want it for.
No Dedicated Site
Even the most sophisticated chatbots cannot provide all of the context that a customer needs. Without proper context, customers won't even know what questions to ask the chatbot.
Some people try to make up for this fact by having the chatbot open a conversation with a long explanation about the features of a product or service. However, these descriptions are both too short and too long.
They are too short because they do not provide enough context to really give users a sense of your product and service. And they are too long because people do not like to read long messages and chat conversations.
Instead, it is better to have a dedicated landing site. The first page that customers land on can explain to them all the context that they will meet. Then they can ask a chatbot questions that are specific to their own needs.
Missing Out on Bot Directories
As the number of chatbots continues to grow, the competition for attention is also growing. How can a chatbot find an audience?
Bot directories list any chatbot that people submit to be listed. When people search for chatbots, they often find results on these bot directories. In other words, listing your chatbot on a directory is a free way to get extra attention.
If you have not listed your chatbot on all of the main directories, then you are giving up free views.
Chatbots today still do not really generate the information that they provide to customers. Instead, they simply recognize what kind of question customers are asking. They then display relevant information through lines of text that are written by humans.
No matter how good a chatbot is at providing the right kind of information to each question, it won't be any good if the information itself is poorly presented. Make sure that your chatbot is loaded with the best information possible.
Lacking a Good Name
When people search for chatbots, it helps if they have memorable and unique names. Otherwise, they are liable to forget all about your chatbot.
In aesthetic medicine, people sometimes make the mistake of naming medical chatbots after professionals in the aesthetics industry. They think that the best chatbots will resemble doctors as much as possible.
The problem with giving a chatbot a normal human name is that confusing results start to come out of search engines. For example, instead of finding your chatbot, potential customers might instead find the names of doctors who have the last name of Bott.
Not Making It Clear That the Bot Is Not a Human
In some cases, websites fail to make it sufficiently clear that users are talking to a chatbot. The only thing more frustrating than working with a bad chatbot is thinking that you are actually dealing with a human who is simply being obtuse.
Make sure that every page where your bot is accessible also clarifies that your chatbot is not a human.
Some businesses are in a rush to get their chatbot up and running. They want to stand out from the competition. However, this can backfire if they do not put sufficient work into their bot.
Even though chatbots are becoming more common, there is no embarrassment in not having one. However, there is embarrassment in having a badly performing chatbot. At the end of the day, it is better not to use a chatbot at all unless it is performing well.
People hate to receive spam messages. When you are designing your chatbot's behavior, make sure it is respectful. Don't push marketing on people unless they are asking for it.
No matter how good you think your message is, it is far better to find a way to gently include it than it is to shove it onto every user who clicks on your chatbot. Especially if you have a good chatbot, this is the wrong strategy.
A great chatbot will impress customers, so you don't need to try to push marketing on them That will only make them dislike your chatbot.
Enjoy All of the Benefits of a Well-Designed AI Chatbot
We hope that you were able to learn something helpful about how to avoid the most common errors when it comes to AI chatbots. As AI continues to advance, chatbots will be a more and more common part of the customer experience. They are an amazing step up from old-fashioned resources like FAQs.
To learn more about how you can enjoy the benefits of a great chatbot, you can reach out and get in touch with us anytime!