There's a lot of gossip and hearsay in the chatbot industry these days. Let's debunk the most common chatbot myths that exist today.
Artificial intelligence has landed on Earth. Believe it or not, the chatbot (man-made, we swear) is now a customer-service standard.
Still skeptical?
Taking on customer inquiries and requests without adding to a CS team's workload is invaluable for companies in any field-- especially in the medical and surgical industry.
Are you considering implementing a chatbot as one of your customer-facing tools? Perhaps it all feels a little space-agey, even for a medical professional.
We're here to tell you that chatbot technology shouldn't be something to be afraid of. We want to set the record straight on the top chatbot myths, and why it's time for your practice to invest in this piece of intelligent tech.
1. Chatbots Are Replacing Humans
Are chatbots really dehumanizing the customer service experience? Are they eliminating as many jobs as we assume, and thus creating an ethical dilemma for the companies that buy in?
The answer is no.
In reality, chatbots are giving real humans the opportunity to provide better customer service, while creating millions of job opportunities.
Chatbot software is merely that-- software. And that software requires real-life developers, designers, customer service representatives, and marketers to get it off of the ground.
Ask yourself-- do you really have dozens of bodies ready to provide chat assistance or answer phone calls? This is a question companies across industries have been asking their operational teams. As a result, chatbots have become a wildly popular option for customer service teams hoping to streamline their contact volume-- even if they have to step in every now and then to provide additional support.
2. Chatbots Operate Strictly on Artificial Intelligence
AI can't customize an experience-- or can it?
Teach a man to fish and you feed him for his lifetime. Teach a chatbot to learn from its interactions or shortcomings, and it will continue to build upon that knowledge.
In other words, chatbots need sufficient inputs in order to sustain a knowledge database they can refer to when called to answer questions. If a chatbot doesn't "know" the answer to a particular question, it will encourage a customer to self-serve, ask for clarification, or deflect to a customer service representative or coordinator. It will then learn from that experience and "remember" for next time.
With the Aestheti.Bot software, over 10,000 pre-programmed responses have been created by real humans with a medical background for use in a medical and surgical aesthetics environment. Once your organization has access to these responses, your team may edit and provide physician data in order to customize the experience.
Depending on the type of technology deployed, an AI chatbot is designed to engage in relevant conversations and offer learned, personalized responses. Once live, the chatbot will start answering common questions instantly.
3. You Need a Large Team
Some practices may believe that they need to be of a certain size in order to validate a chatbot integration.
We certainly don't think so.
Chatbot technologies like the Aestheti.Bot are pre-programmed with a simple user experience that anymedical office can follow. And, with the Aestheti pricing structure, every practice receives the same technology, regardless of the size.
No tiers, no fancy package options for huge organizations-- just the same customizable chatbot and customer management features!
4. Chatbots Are Only for Tech Companies
While companies in the technology sector may be responsible for the creation of these tools, chatbots of all kinds are built for a specific client or purpose. Business provide their anticipated use cases and give the chatbot a head start on the information it needs to learn to help their specific customer base.
In the medical industry, a medical chatbot can assist your practice with scheduling, answering common questions, and making your customer feel as if they're communicating with somebody who is familiar with the healthcare industry.
Additionally, placing a chatbot on your home page is an excellent new sales strategy. Once a chatbot is live on your site, it can begin to collect contact information from inquiring potential customers. Talk about productive lead generation!
5. Chatbots Are Just Fancy FAQ Pages
The best chatbot is one that can be customized to fit your practice. What if you could easily answer questions about pricing, procedure details, or physicians without taking time away from your staff, or the inquiring patient?
Chatbots are more dynamic than the standard FAQ page. While anticipating your customer's needs, a chatbot can eliminate the cognitive load of navigating help center articles by providing a quick answer immediately-- and in a conversational way.
6. Chatbots Are Too Expensive (And Won't Generate a Return)
This misconception is harmful to potential revenue.
There are more than 265 billion customer requests a year, resulting in over $1.3 trillion in costs. Chatbots have been known to reduce this overhead by 30%.
A 2016 survey suggested that 80% of respondent businesses would be exploring chatbot options by 2020. These businesses were participants of all sizes, and were eager to capitalize on the positive interactions, customer conversion, and data capture.
With a few more years of innovation under our belts, can you imagine how much you could be saving in 2021?
A Chatbot That Understands Your Industry
We know that you're no stranger to technological advancements in your line of work. If that's so, why wait to incorporate intelligent medical chatbot design into your website? Stop fielding unnecessary contacts and get back to treating your patients.
Take your time back, and use it for your craft. Sign up today for your Medical Aesthetic AI Chatbot free trial, and start reconnecting with your patients.